SEO

 

SEO

SEO stands for search engine optimization. However, search engines are in fact not search engines at all but the best known advertising companies and social 

media companies such as Google and Facebook.

They use algorithms to analyze the sites that users search for and the pages that are popular. After analyzing the results, they create a system of ranking and keywords which they use to put the sites that are best ranked and know the search terms.

Through a process called linking and measuring their relevancy in search engines, social media sites are also able to update their ranking. So, in theory, you need to link the right pages with the right keywords.

Social media sites have become the new sites for search engine optimization, and they are now heavily promoting content on how you can boost your brand's visibility on the social media sites.

The process to SEO a website has changed. You are now not competing in the mainstream, but rather in an online space where traffic is measured by algorithms.

You can now compare the results of SEO to the results of marketing channels like direct response marketing and social media marketing. They will both give you good results, but you have to choose the most appropriate for your business.

Just as you would never use a text based advertising strategy to promote an item you are selling over the web, you should not make a content strategy without the use of social media. By doing this you can improve your brand visibility on these sites and deliver real-time results to your clients.